The Pisani jewellery shop in Scandicci, near Florence, is one of the latest, interesting creations of the design company Dentro Le Mura.

Set within a recently opened shopping arcade, the shop is spacious and enjoys an excellent location.

It was specially designed to meet the client’s need for a modern, functional style, an original look with a tasteful and elegant effect.

Grey-toned surfaces and furnishings alternate with harmoniously combined modular displays; showcases, display cases and closed compartments are arranged along the walls and the large exterior windows.

Exposed concrete walls add a decidedly hi-tech vibe, which expresses the characters of both lightness and gravity. Fittings and displays become particularly important and create an extremely appealing visual impact, as opposed to the rough synthesis of concrete, often considered the perfect material to express simplicity and now widely used in contemporary architecture.

Ceilings are characterised by cantilevered volumes over the entire area of the store; they too are rendered in light and bold shades of grey and hide the main lighting system. In this case, high-intensity, continuous spectrum lamps were fitted to emphasise and enhance the unique nuances of jewellery.

Even the main counter matches the essential lines of the décor as a whole and is provided with compartments and drawers designed for different materials.

The counter was customised with the shop’s logo, made of laser engraved, oxidised metal.

As part of a complete restoration of a historic building in Pontedera, near Pisa, Dentro Le Mura has designed and built the new Gioielleria Fassorra.

Rooms have been restructured and tailored to the specific needs of customers through a modern and functional design, full of style and elegance.

The high-gloss white lacquer furnishings are suspended, so that their arrangement brings out the profiles of the historic structure.

Large suspended showcases and single glass display cases decorate the central part of the store.

The front door has a double glass sliding door system and the high-gloss lacquer gateways allow for smooth sliding and discretion. Appearance is not affected by technical security requirements, as the metal detectors used are “discreet” and customers cannot hear them. Systems can be turned on and off immediately with a simple switch,depending on whether the customer is known or not.All lighting systems are in LED technology.

Their use has been designed to create light and shadow effects and give the same shade of light to all jewellery pieces, displayed at different heights.

The Private area, devoted to private negotiations, is furnished with comfortable leather sofas and special glass display cases, which are fixed to the walls and individually framed and lit to show precious jewels and, at the same time, decorate the central area with simplicity and elegance.

A very charming little garden has been created in front of the sales area, decorated with floral ornaments and stone inserts on the wall, offering visitors some relaxing visual and mental well-being.

Dentro Le Mura, a company specialising in the design and manufacture of jewellery stores, also addresses the various aspects of security and the solutions that can be taken to protect stores and furnishings, from a functional and aesthetic point of view.

Transparency, for example, provides lightness, elegance and visibility, with structures that are not too invasive. Combining these needs with security means to study methods and techniques that can provide the necessary guarantees and be always compatible with different design styles.

The double entrance door and metal detectors are always the best deterrent. These structures have become light and transparent, the metal detectors we use are discrete and quiet.

The systems can be turned on and off immediately with a simple command, depending on whether the customer is known or not. Another very important aspect is the possibility to close the windows from inside via remote control.

This means not having to use the old keys, not being forced to move continuously inside the store, and having greater control. In the event that the doors were not closed well, or carelessly left open, an alarm signal that warns of the failure to close can be activated.

This is a system which, besides being extremely safe, also contributes to a simple and elegant design of the furniture, with the addition of flush doors that disappear inside the walls.

Then the company deals with all aspects of internal security, or “private” so to speak, where the various solutions are customised to the specific needs of the jeweller.

There are several security solutions for work counters as a safeguard during sales but, above all, for the safety of jewels during the work day, when the safe is regularly opened.

We discuss all these issues only during specific advice sessions, with respect for privacy, to protect our customers.

Le Cabochon is a jewellery shop situated in the Parioli district, in Rome.

Its distinctiveness is basically due to the features of the products displayed: very peculiar and unique jewels and bijoux, selected from around the world.

To enhance them, Dentro Le Mura has shown its design skills, experience and extensive knowledge in the sector by creating a new space, a truly unique area where everything is designed to comply with the specific needs of customers.

The design starts from the very features of the shop: a space where to meet customers calmly and make them feel at ease, to present and show them the world of jewels.

The shop’s simple and elegant style creates a warm and relaxed atmosphere, also through the colours of materials: pickled oak floor, light sandy ceilings and treated walls with peculiar dove gray finishes. All furnishings merge and match chromatically in an extremely harmonious blend. The counter is entirely padded and covered in soft light fawn imitation leather. The frames of built-in showcases match with the furniture – which also includes wall mirrors – and are illuminated by Led lights, so as to exhibit various types of jewels in the right atmosphere. The environment displays soft and functional elegance, also thanks to a second reception area, which ensures even greater privacy.

The lacquered wood table is stylishly decorated to match the shop’s fittings and is equipped with padded poufs, covered with the same imitation leather used for the counter at the entrance. To ensure greater privacy, the view from the outside is interrupted by suspended showcases in the middle of the window.

This area also contains built-in walls for jewel showcases. The shop’s impact from the outside is strong and linear, and communicates the same elegance that is mirrored in internal spaces. Despite this refined and captivating look, security has certainly not faded into the background, thanks to the use of the best Visarm glass.

The well-pondered choice of lights enhances the scenery created by jewel showcases suspended in the middle of the windows, which seem to “float” in mid-air and lean out to the outside: an invitation to take a look and come in at the same time.

This effect is achieved with pickled-oak showcase frames, which are applied outside the window to highlight even more its powerful impact.